"It's the very same old tissue, honey, it doesn't make a difference, ok? It's still going to work the same method", my exasperated other half hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I really wrote 'designer tissue'. So, yes, for a graphic designer and writer who knows everything about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with great copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for nice product packaging, I have a dominating right to be human.
However they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each design bundles and made a run for the counter with them with my yelling kids and exasperated other half running after me in slow motion.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging styles on them. If I didn't like the packaging creates a lot, I would find it comical enough. I am dead serious. I enjoyed the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'should keep for referral' clear folder. I do not keep a great deal of stuff in there foam packaging since I am pretty selective about the designs that I like, however these packaging designs made it. They absolutely did.
You see, this is the example that happens when you put some effort into making your product packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much cash on the packaging?" Maybe you're also thinking that the cash needs to go towards developing much better quality items ... for faster delivery options ... or possibly the cash ought to go towards investing prospective clients to expensive suppers in Italian dining establishments. It's your call, really.
This is what I have to inform you, as a graphic designer and customer. The more effort you put into creating your product packaging, more clients will stop and take a look at your product packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they stop and take notification of your packaging, your opportunity of getting them to buy your item boosts? website Precisely.
You see, the function of product packaging is to grab the consumer's attention. And without an electrifying packaging, customers are going to get more info stroll past the heaps and loads of other rival items ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. Once they stop and take a look, you've won the preliminary.
Consider it!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'lady on the go' product packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I loved the product packaging creates so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for reference' clear folder. I do not keep a lot of stuff in there since I am quite selective about the styles that I like, but these product packaging designs made the cut. The more effort you put into creating your product packaging, more customers will stop and take an appearance at your product packaging or what's inside the packaging.