Types Of Paper In Catalog Printing & Paper Packaging Design

There are numerous things that are essential to brochure style. The cover page design and the design of your brochure's product pages all play essential roles in developing a catalog that will bring in brand-new customers and sales.

None of the things pointed out above are more important than the type of paper you will pick to print your brochure on. In this post I will go over some of the lots of paper choices you have to print your catalog on.

First you require to choose if the cover will be the same paper as the rest of your brochure. In the majority of cases the cover will be of much heavier weight then the interior pages.

Second you will need to choose layered or uncoated paper for printing your catalog. Coated paper is for the glossier designs and uncoated is more cost-effective, but can still show your items well.

You have 2 things to consider initially, "Will it be glossy paper or not?", "Will my cover be the same weight as the interior pages of my brochure?"

When you have actually responded to those 2 questions the next choice is what the weight of the paper will be. Paper typically is just chosen for 80 pound. Not all paper is determined by weight.

Now the above is truly over-simplified. There are other kinds of special paper you can pick from. There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a high-end or costly product.

There are likewise other considerations when selecting the paper your brochure will be printed on. Such as the technique of printing you are going to pick.

If you are going to have your catalog printed on a hot-set web press, then you can select uncoated or coated paper. The heat will dry the ink as it prints your catalog. Then the ink air-dries and is taken in into the paper, if your printer uses a cold-set web press. A cold-set web press can not print on covered paper.

If your printer uses a sheet-fed press then you can pick from any of the high quality papers they have offered. The exact same chooses printers that do digital printing.

It will depend a lot on the printer you select. You need to learn what kind of paper is offered and you will want to see paper food packaging samples of the paper to get a much better idea of which one you wish to print your brochure on. Ask your printer to suggest the different types of paper they think will be the best for your catalog.

Here is a list of some of the types of paper your printer may have offered for you to select from or may be able to order for you.

4 things figure out the quality of the paper, opacity, brightness, surface, and ppi. (Pounds per inch) Brightness impacts the contrast and luster of the paper. It impacts how your text will stand apart on the pages of your catalog. Opacity is how much your ink shows up from the back of the page. If a paper is too nontransparent, your text and images from one page will be translucented onto another page that your consumer is attempting to read. The finish impacts the feel of the pages and also how your images will look. The lower grade finishes produce grainier images while high quality surfaces sharpen the look of your images.

Ask your printer to supply you with samples or swatch pamphlets and a cost list for printing your catalog on the numerous types of paper prior to you decide. You understand what your spending plan is and paper is only one of the expenses you have to consider.


None of the things discussed above are more important than the type of paper you will select to print your catalog on. In this short article I will go over some of the many paper choices you have to print your brochure on.

There is textured paper, photographic paper, and other more costly paper to pick from if you are selling a high-end or costly item.

If you are going to have your catalog printed on a hot-set web press, then you can choose covered more info or uncoated paper. You need to discover out what type of paper is readily available and you will desire to see samples of the paper to get a much better concept of which one you want to print your catalog on.

Leave a Reply

Your email address will not be published. Required fields are marked *